We can help you define your organization’s story, tell it powerfully, and teach people throughout your organization to be effective storytellers.
A large children’s hospital needed to introduce its new strategy in ways that grab employees' attention, capture their imaginations, and inspire them to contribute to success.
We partnered with the client on the following steps to ensure they achieved their objectives:
Conduct a communication audit and use the results to establish a predictable communication system to ensure that the channels, content and culture of the organization were all effectively aligned.
Create an ongoing communication system that focused on celebrating the great service and people of the organization through stories
Develop a leadership communication strategy that defines customized media, messages and approaches for each executive
Design a strategy engagement approach that ensures each employee understands the new strategy, its meaning and how each person can contribute for personal and organizational success
We accomplished each of these steps with a focus on four components:
Simplicity – From streamlining the intranet to infographics to digital signage we ensured all messages were simple and straightforward
Conversations – We developed tools, processes and workshops to ensure that leaders were talking with employees in informal and powerful ways, not just to them.
Purpose – Exercises facilitated by the manager of each team, helped every employee articulate how they each specifically make a difference for patients and families
Storytelling – Through existing and specially designed new channels the stories of the organization, its work and its people were told to build pride and inspire employees.
90% of employees understand how their role at the hospital contributes to best outcomes and believe that the organization has been true to its core mission
87% employees agree that communications instill in them a sense of pride
53% share good news and stories about the organization on social media
All of these results represent significant improvement over the previous year.
We work with you to understand your business, your issues, your culture and your preferences and then customize our solutions and approach to fit your needs. We have proven frameworks that allow us to quickly provide options and then customize the solutions to achieve your objectives.