Intranet Strategy and Governance

Intranet Strategy and Governance

Case Study

Challenge
A pediatric health care system with 80 facilities wanted to overhaul its intranet to better connect the organization’s 10,000 employees to the information, tools and people they need to do their jobs effectively and contribute to the shared mission.

Solution
We partnered with the organization on the following steps to help them meet their objectives:

Administer a survey and focus groups to gather employees’ perceptions of the intranet and define user requirements
Conduct usability and content analyses to identify strengths and opportunities
Clarify the capabilities of the intranet platform and technology environment and work with IT to address limitations
Define the vision and objectives for an enhanced intranet and secure leadership buy-in
Create a governance strategy that includes roles, accountabilities, workflows, editorial standards and calendars
Craft a charter and tools for a newly-formed network of employee communication content contributors and prepare for their new role
Establish a content strategy that focuses on key organizational messages, multimedia, storytelling and simplicity
Design a recommended site architecture map, page schematics and site nomenclature
Develop a detailed creative brief and work with the client and their design team to execute against it
Prioritize the implementation of new content and features to ensure maximum benefit to employees

Results
Annual employee communication survey show an increase in favorable perceptions of the intranet over the previous year. Intranet traffic increased by one third within six months, with an increase in unique users and improvements across other key analytics. In addition, pulse surveys and focus groups indicated that awareness of organizational messages improved as a result of the intranet content strategy and enhancements.

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