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Intranet Strategy and Governance

Case Study

Challenge
A pediatric health care system with 80 facilities wanted to overhaul its intranet to better connect the organization’s 10,000 employees to the information, tools and people they need to do their jobs effectively and contribute to the shared mission. 
Solution
We partnered with the organization on the following steps to help them meet their objectives:
  • Administer a survey and focus groups to gather employees’ perceptions of the intranet and define user requirements
  • Conduct usability and content analyses to identify strengths and opportunities
  • Clarify the capabilities of the intranet platform and technology environment and work with IT to address limitations
  • Define the vision and objectives for an enhanced intranet and secure leadership buy-in
  • Create a governance strategy that includes roles, accountabilities, workflows, editorial standards and calendars
  • Craft a charter and tools for a newly-formed network of employee communication content contributors and prepare for their new role
  • Establish a content strategy that focuses on key organizational messages, multimedia, storytelling and simplicity
  • Design a recommended site architecture map, page schematics and site nomenclature
  • Develop a detailed creative brief and work with the client and their design team to execute against it
  • Prioritize the implementation of new content and features to ensure maximum benefit to employees
Results
Annual employee communication survey show an increase in favorable perceptions of the intranet over the previous year. Intranet traffic increased by one third within six months, with an increase in unique users and improvements across other key analytics. In addition, pulse surveys and focus groups indicated that awareness of organizational messages improved as a result of the intranet content strategy and enhancements. 
We work with you to understand your business, your issues, your culture and your preferences and then customize our solutions and approach to fit your needs. We have proven frameworks that allow us to quickly provide options and then customize the solutions to achieve your objectives.
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