With decentralization and the advent of so many new channels, communication has become like the Wild West in many organizations. We help you assess your current channels, messages and culture and create a predictable, holistic communication infrastructure, including social media.
Case Study
Challenge
A large financial organization partnered with us to conduct a communication audit post-merger. Success for this project was identified as creating more than 200,000 advocates for the organization as an employer and provider of services.
Solution
One of the challenges we faced in achieving this objective was a recently merged organization, with both original companies having their own communication, and more than 80 individuals with decentralized communication in many cases. To solve for these issues, we:
Interviewed top executives, along with other key leaders, to understand their vision for the combined companies and their definition of communication success
Administered a survey to a sampling of employees to determine what was working and what wasn’t as it related to channels, messages, and the communication culture of the organization, and followed this with focus groups
Conducted an inventory across all businesses then assessed all current communication channels based on survey results, focus groups and best practices
Conducted an in-box exercise to analyze the messages received by various stakeholder groups
Developed recommendations that addressed an effective mix of channels, an approach to messaging with a strong emphasis on storytelling, leadership communication initiatives and integration of communication across businesses
Designed and facilitated a 1 ½ day off-site with communicators from across the organization to share recommendations and provide them with a workbook and process to plan for and implement the recommendations in each of their businesses
Results
One year later, the survey was repeated and scores for communication effectiveness increased by 50 percentage points
Case Study
Challenge
A large financial organization partnered with us to conduct a communication audit post-merger. Success for this project was identified as creating more than 200,000 advocates for the organization as an employer and provider of services.
Solution
One of the challenges we faced in achieving this objective was a recently merged organization, with both original companies having their own communication, and more than 80 individuals with decentralized communication in many cases. To solve for these issues, we:
Interviewed top executives, along with other key leaders, to understand their vision for the combined companies and their definition of communication success
Administered a survey to a sampling of employees to determine what was working and what wasn’t as it related to channels, messages, and the communication culture of the organization, and followed this with focus groups
Conducted an inventory across all businesses then assessed all current communication channels based on survey results, focus groups and best practices
Conducted an in-box exercise to analyze the messages received by various stakeholder groups
Developed recommendations that addressed an effective mix of channels, an approach to messaging with a strong emphasis on storytelling, leadership communication initiatives and integration of communication across businesses
Designed and facilitated a 1 ½ day off-site with communicators from across the organization to share recommendations and provide them with a workbook and process to plan for and implement the recommendations in each of their businesses
Results
One year later, the survey was repeated and scores for communication effectiveness increased by 50 percentage points
