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What We Do

Communication Audits
With decentralization and the advent of so many new channels, communication has become like the Wild West in many organizations. We help you assess your current channels, messages and culture and create a predictable, holistic communication infrastructure, including social media.

Case Study

Challenge
A large financial organization partnered with us to conduct a communication audit post-merger. Success for this project was identified as creating more than 200,000 advocates for the organization as an employer and provider of services.
Solution
One of the challenges we faced in achieving this objective was a recently merged organization, with both original companies having their own communication, and more than 80 individuals with decentralized communication in many cases. To solve for these issues, we:
  • Interviewed top executives, along with other key leaders, to understand their vision for the combined companies and their definition of communication success
  • Administered a survey to a sampling of employees to determine what was working and what wasn’t as it related to channels, messages, and the communication culture of the organization, and followed this with focus groups
  • Conducted an inventory across all businesses then assessed all current communication channels based on survey results, focus groups and best practices
  • Conducted an in-box exercise to analyze the messages received by various stakeholder groups
  • Developed recommendations that addressed an effective mix of channels, an approach to messaging with a strong emphasis on storytelling, leadership communication initiatives and integration of communication across businesses
  • Designed and facilitated a 1 ½ day off-site with communicators from across the organization to share recommendations and provide them with a workbook and process to plan for and implement the recommendations in each of their businesses
Results
  • One year later, the survey was repeated and scores for communication effectiveness increased by 50 percentage points
We work with you to understand your business, your issues, your culture and your preferences and then customize our solutions and approach to fit your needs. We have proven frameworks that allow us to quickly provide options and then customize the solutions to achieve your objectives.
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Culture Transformation
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Case Study

Challenge
A large financial organization partnered with us to conduct a communication audit post-merger. Success for this project was identified as creating more than 200,000 advocates for the organization as an employer and provider of services.
Solution
One of the challenges we faced in achieving this objective was a recently merged organization, with both original companies having their own communication, and more than 80 individuals with decentralized communication in many cases. To solve for these issues, we:
  • Interviewed top executives, along with other key leaders, to understand their vision for the combined companies and their definition of communication success
  • Administered a survey to a sampling of employees to determine what was working and what wasn’t as it related to channels, messages, and the communication culture of the organization, and followed this with focus groups
  • Conducted an inventory across all businesses then assessed all current communication channels based on survey results, focus groups and best practices
  • Conducted an in-box exercise to analyze the messages received by various stakeholder groups
  • Developed recommendations that addressed an effective mix of channels, an approach to messaging with a strong emphasis on storytelling, leadership communication initiatives and integration of communication across businesses
  • Designed and facilitated a 1 ½ day off-site with communicators from across the organization to share recommendations and provide them with a workbook and process to plan for and implement the recommendations in each of their businesses
Results
  • One year later, the survey was repeated and scores for communication effectiveness increased by 50 percentage points
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