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Stragegy Execution and Implementation

Case Study: Engaging Employees in a Business Strategy Change to Ensure Marketplace Success


The Challenge

A large services company doing business is over 60 countries was redefining their business strategy and the promise they made to the marketplace.

The Solution

This organization partnered with us to work through our strategy execution process outlined in the following steps:

  • We worked with them to align all of the messages-business, operational, cultural, and behavioral-in a framework that told a story for the entire organization.
  • Using driver analysis in an employee survey, we determined the three areas of internal focus that would motivate and engage employees to commit to the delivery of the new strategy. This helped the organization clearly focus their resources on those initiatives that would have the greatest impact.
  • By working with each tier of leadership, starting with the global leadership team, the organization defined the messages and the role of leaders in modeling the messages and engaging employees in the new strategy. An action planning process established built-in accountability to ensure each leader fulfilled their commitments.
  • A session was designed to tell the story of the change and very clearly identify the behavior change needed from employees. Train-the-trainer sessions were conducted around the world, and the participants then trained managers to conduct these sessions with their workgroups to build specific action plans around bringing the new strategy to life in their work group.

The Results

The new business strategy and its execution were regarded well by "The Street" and stock prices rose significantly. Questions were benchmarked in the annual survey and will be measured each year for improvement, using driver analysis to set priorities to continue improving levels of employee engagement.