Recommended Reading
The following are books we recommend around issues that are important to making connections in most organizations:
Leadership
Leading Out Loud: Inspiring Change Through Authentic Communication, Terry Pearce
The Leaders Guide to Storytelling: Mastering the Art and Disciplines of Business Narrative, Stephen Denning
The Leadership Solution, Jim Shafer
Business Strategy
Execution: The Discipline of Getting Things Done, Larry Bossidy and Ram Charan
Making Strategy Work: Leading Effective Execution and Change, Lawrence G. Herbaria
Employee Engagement
Managing from the Heart, Hyler Bracey, Jack Rosenblum, Aubrey Sanford, Roy Trueblood
Virtual Teams: People Working Across Boundaries with Technology, Jessica Lipnack and Jeffrey Stamps
Social Media and Technology
Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony Williams
The Corporate Blogging Book, Debbie Weil
Podcast Solutions: The Complete Guide to Podcasting, Michael Geoghegan and Dan Klass
Research
Find out more about how communicators are a key link to business connections.
Determine your top employee engagement priorities
Articles
Engaging Employees During Difficult Times: An article from Bridge Consulting’s email newsletter.
Taking the Visual Approach at Endo Pharmaceuticals: Improving employee engagement through the use of "discovery maps." An article from Strategic Communication Management, by Chris Gay.
What Are Your Three Engagement Priorities?: An article in Melcrum's monthly newsletter on employee engagement.
Communicators Key in Critical Business Connections: An article from CCM Communicator, by Chris Gay.
Change For The Better: Engaging senior leaders to communicate change to employees throughout the organization. An article from Communication World, by Chris Gay.
From tactical to strategic: developing an action plan. Redefining the role of communication and winning support from leadership. An article from Strategic Communication Management, by Chris Gay
Network
Melcrum's Communicators' Network board will help you get connected to other communication professionals.





