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Engagement and Communication Research

Case Study: Determining the Drivers for Engaging Employees in the Vision and Values


The Challenge

A global pharmaceutical company that tripled its revenue in just three years had articulated a new vision and set of corporate values. Transforming these into reality by putting them into daily practice, however, would require the organization to engage its thousand-plus employees more effectively.

The Solution

We conducted an employee survey and communication audit to assess messages employees were hearing, how employees preferred to receive information, how well they understood the new values and their role in achieving the vision, and what obstacles were preventing them from turning the vision into reality. The assessment identified four challenges. Employees needed:

  • More information on how to live the values and achieve the vision. This information was subsequently communicated through a series of off-site workshops.
  • More just-in-time information to better educate the employees on business performance and strategy. Designing and implementing an internal website helped meet this need.
  • Improved communication skills for managers, which was addressed through manager training.
  • Greater recognition for their achievements, which the company addressed through a new recognition program.

The Results

  • Further clarifying the values and critical success factors so they were actionable.
  • Developing messaging that told a story about their business strategy, why it was the best strategy, and the definition of success in the marketplace.