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Employee Engagement Strategies

Case Study: Engaging Employees in the Vision and Values


The Challenge

A global consumer products organization announced a new vision and values, but employee survey scores showed that the organization was not highly engaged in living them.

The Solution

As we partnered with this organization, the objectives were to:

  • Align and mobilize their multifunctional teams behind clear priorities.
  • Drive innovation by generating possibilities and encouraging risk taking.
  • Respect and fully leverage the time, talent and opinions of others.

The work to accomplish these objectives included:

  • Further clarifying the values and critical success factors so they were actionable.
  • Developing messaging that told a story about their business strategy, why it was the best strategy, and the definition of success in the marketplace.
  • Defining the desired behaviors that were needed from employees for the organization to achieve business success.
  • Aligning leadership by facilitating a Say/Do Analysis to identify the actions they would need to take to build trust and credibility in the organization for the new vision and values.
  • Designing working sessions for managers to facilitate with their employees to talk about how to live the vision and values in their particular workgroup.
  • Developing an employee communication and engagement strategy that provided continual, creative ways to reinforce the vision and values, and associated behaviors, through storytelling.
  • Launching a spontaneous, highly inclusive recognition program that reinforced the living of the values with a major kickoff event for all employees and workshops for all managers that taught them how to effectively recognize employees.

The Results

A year after this work began, the engagement survey was administered to employees once again. The scores on all values increased by at least eight percentage points with the exception of one value on which the organization did commit to action. The scores on that value went down by 10%. The organization quickly saw the impact of walking the talk.